{"id":1618,"date":"2017-10-09T08:00:32","date_gmt":"2017-10-09T11:00:32","guid":{"rendered":"http:\/\/room33.com.br\/blog\/?p=1618"},"modified":"2026-05-01T13:28:55","modified_gmt":"2026-05-01T16:28:55","slug":"pesquisa-video-viewers-2017","status":"publish","type":"post","link":"https:\/\/room33.com.br\/blog\/2017\/10\/09\/pesquisa-video-viewers-2017\/","title":{"rendered":"Pesquisa Video Viewers 2017"},"content":{"rendered":"<p>O Google realizou uma pesquisa\u00a0em parceria com o Instituto Provokers, chamada V\u00eddeo Viewers 2017, onde analisa em profundidade o comportamento do brasileiro em rela\u00e7\u00e3o ao consumo de v\u00eddeos.<\/p>\n<p>Na quarta edi\u00e7\u00e3o da pesquisa, que \u00e9 realizada anualmente, fica claro a transforma\u00e7\u00e3o na maneira como o p\u00fablico est\u00e1 consumindo conte\u00fado.<\/p>\n<p>Veja, abaixo, os principais insights tirados da Pesquisa Video Viewers 2017:<\/p>\n<h4 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1621 aligncenter\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/pesquisa-video-viewers-2017-1.gif\" alt=\"pesquisa video viewers 2017\" width=\"660\" height=\"518\" \/>A pesquisa V\u00eddeo Viewers 2017 mostra que muita, muita gente assiste v\u00eddeos online<\/h4>\n<h4><\/h4>\n<h4 style=\"text-align: center;\">86% de todas\u00a0as pessoas entrevistadas assistem v\u00eddeos na internet.<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1622 aligncenter\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/entrevistados-assistem-videos-na-internet.gif\" alt=\" entrevistados assistem v\u00eddeos na internet\" width=\"660\" height=\"219\" \/><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<h4 style=\"text-align: center;\">99% dos entrevistados que disseram\u00a0assistir a v\u00eddeos na web usa o YouTube<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1624\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/assiste-a-videos-no-YouTube.gif\" alt=\"assiste a v\u00eddeos no YouTube\" width=\"660\" height=\"206\" \/><\/p>\n<p style=\"text-align: center;\">A\u00a0cada ano, o n\u00famero de horas dedicadas ao consumo de v\u00eddeo\u00a0na internet aumenta, enquanto o tempo que as pessoas permanecem em frente \u00e0 TV permanece est\u00e1vel.<\/p>\n<p style=\"text-align: center;\">Desde a primeira vez que essa pesquisa foi feita, essa foi a primeira em que a maioria\u00a0dos entrevistados (56%), disseram passar mais tempo vendo v\u00eddeos na internet do que\u00a0assistindo programas na TV.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\">O brasileiro assiste, em m\u00e9dia, a 38 horas de conte\u00fado audiovisual por semana<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1626\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/conteudo-audiovisual-por-semana.gif\" alt=\"O brasileiro assiste, em m\u00e9dia, a 38 horas de conte\u00fado audiovisual por semana.\" width=\"660\" height=\"859\" \/><\/p>\n<h4 style=\"text-align: center;\">Tem coisas que \u00e9 s\u00f3 na web<\/h4>\n<p style=\"text-align: center;\">Hoje,\u00a0as pessoas s\u00e3o curadoras de conte\u00fado e selecionam\u00a0o que querem assistir, na hora que\u00a0acham mais conveniente. Tudo est\u00e1 se tornando on demand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1627\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/os-conteudos-estao-todos-disponiveis-na-web.gif\" alt=\"os conteudos estao todos disponiveis na web\" width=\"660\" height=\"327\" \/><\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<h4 style=\"text-align: center;\">Quais s\u00e3o as raz\u00f5es que levam as pessoas a buscarem v\u00eddeos na internet<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1630\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/as-pessoas-buscam-videos-na-internet-1.gif\" alt=\"Raz\u00f5es que levam as pessoas a buscarem v\u00eddeos na internet\" width=\"660\" height=\"349\" \/><\/p>\n<h4 style=\"text-align: center;\">O smartphone \u00e9 o nosso melhor amigo<\/h4>\n<p style=\"text-align: center;\">Atrav\u00e9s do celular podemos consumir qualquer tipo de conte\u00fado a qualquer hora, em qualquer lugar. No Brasil, j\u00e1 s\u00e3o mais de 150M de pessoas conectadas &#8211;\u00a072% da popula\u00e7\u00e3o do pa\u00eds \u2013 e a penetra\u00e7\u00e3o dos smartphones chega a 68%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1631\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/penetracao-dos-smartphones.gif\" alt=\"penetracao dos smartphones chega a mais da metade da populacao\" width=\"660\" height=\"378\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\">7 em cada 10 brasileiros t\u00eam um smartphone<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1632\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/usa-o-smartphone-para-assistir-videos-online.gif\" alt=\"usa o smartphone para 84% assistir v\u00eddeos online\" width=\"660\" height=\"359\" \/><\/p>\n<p style=\"text-align: center;\">Apesar do n\u00famero de horas\u00a0de\u00a0TV ligada continuar est\u00e1vel, \u00e9 preciso perceber que TV ligada \u00e9 diferente de aten\u00e7\u00e3o. As pessoas t\u00eam o h\u00e1bito de deixar a TV ligada e fazer outras coisas, diferente do celular.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1633\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/as-pessoas-estao-na-internet.gif\" alt=\"as pessoas estao na internet mesmo com a tv ligada.gif\" width=\"660\" height=\"276\" \/><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<h4 style=\"text-align: center;\">Brasileiros que acessam a internet enquanto a TV est\u00e1 ligada<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1636\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/as-pessoas-assistem-muita-tv-2.gif\" alt=\"Brasileiros que acessam a internet enquanto a TV est\u00e1 ligada\" width=\"660\" height=\"299\" \/><\/p>\n<h4 style=\"text-align: center;\">Aplicativos\u00a0para SmartTV est\u00e3o\u00a0ficando cada vez mais populares<\/h4>\n<p style=\"text-align: center;\">A utiliza\u00e7\u00e3o cada vez maior das SmartTVs est\u00e1 crescendo em ritmo acelerado. Segundo a Comscore, mais de 80% dos brasileiros preferem TVs de tela grande. Por isso, nada mais natural que eles tamb\u00e9m queiram assistir aos seus conte\u00fados online preferidos na telona.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1637\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/pessoas-possuem-smarttvs-assistem-youtube.gif\" alt=\"pessoas possuem smarttvs assistem youtube\" width=\"660\" height=\"383\" \/><\/p>\n<h4 style=\"text-align: center;\">O YouTube \u00e9 o favorito dos brasileiros<\/h4>\n<p style=\"text-align: center;\">O YouTube \u00e9 o buscador favorito das pessoas que est\u00e3o em busca de\u00a0conte\u00fados em v\u00eddeo.<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<h4 style=\"text-align: center;\">YouTube lidera a prefer\u00eancia dos entrevistados entre as op\u00e7\u00f5es para assistir conte\u00fados em v\u00eddeo do seu interesse<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1638\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/YouTube-lidera-a-preferencia-dos-entrevistados.gif\" alt=\"YouTube lidera a prefer\u00eancia dos entrevistados\" width=\"660\" height=\"324\" \/><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<h4 style=\"text-align: center;\">Para os brasileiros, a ess\u00eancia da plataforma \u00e9: conte\u00fado relevante + educa\u00e7\u00e3o + tudo que \u00e9 &#8220;cool&#8221;<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1639\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/jovens-amam-assistir-video-no-youtube.gif\" alt=\"conteudo relevante materiais educativos \" width=\"660\" height=\"350\" \/><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<h4 style=\"text-align: center;\">Mas o que est\u00e1 por tr\u00e1s de\u00a0todo esse amor?<\/h4>\n<p style=\"text-align: center;\">O gigantesco sucesso do YouTube se\u00a0apoia sobre tr\u00eas pilares:\u00a0relev\u00e2ncia, aprendizado e tend\u00eancias. Por d\u00e9cadas, a TV foi a refer\u00eancia do que era pop, em um fluxo de comunica\u00e7\u00e3o de m\u00e3o \u00fanica. Hoje, a internet\u00a0nos permite ter\u00a0um fluxo de informa\u00e7\u00e3o e influ\u00eancia muito diferente: a l\u00f3gica de rede.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1640\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/o-que-e-relevante-em-comunicacao.gif\" alt=\"o que \u00e9 relevante em comunica\u00e7\u00e3o\" width=\"660\" height=\"304\" \/><\/p>\n<p style=\"text-align: center;\">Dessa maneira, a comunica\u00e7\u00e3o ganha um novo fluxo onde a cultura de massa est\u00e1 se transformando para uma cultura de pessoas. Na internet as pessoas\u00a0ganham voz, s\u00e3o ouvidas e t\u00eam plena liberdade para se expressar e se conectar. Um espa\u00e7o acess\u00edvel, plural e democr\u00e1tico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1641\" src=\"http:\/\/room33.com.br\/blog\/wp-content\/uploads\/2017\/09\/o-youtube-reflete-a-diversidade.gif\" alt=\"o youtube reflete a diversidade\" width=\"660\" height=\"739\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google realizou uma pesquisa\u00a0em parceria com o Instituto Provokers, chamada V\u00eddeo Viewers 2017, onde analisa em profundidade o comportamento do brasileiro em rela\u00e7\u00e3o ao consumo de v\u00eddeos. Na quarta edi\u00e7\u00e3o da pesquisa, que \u00e9 realizada anualmente, fica claro a transforma\u00e7\u00e3o na maneira como o p\u00fablico est\u00e1 consumindo conte\u00fado. Veja, abaixo, os principais insights tirados [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,63],"tags":[87,101,132,55],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-imobiliario","category-midias-sociais","tag-comportamento-do-consumidor","tag-tendencias","tag-web-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa Video Viewers 2017 - Blog - Room33<\/title>\n<meta name=\"description\" content=\"O Google realizou uma pesquisa chamada V\u00eddeo Viewers 2017, onde analisa em profundidade o comportamento do brasileiro em rela\u00e7\u00e3o ao consumo de v\u00eddeos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/room33.com.br\/blog\/2017\/10\/09\/pesquisa-video-viewers-2017\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa Video Viewers 2017 - 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