{"id":2819,"date":"2019-08-08T19:11:08","date_gmt":"2019-08-08T22:11:08","guid":{"rendered":"http:\/\/room33.com.br\/blog\/?p=2819"},"modified":"2026-05-01T13:28:00","modified_gmt":"2026-05-01T16:28:00","slug":"transformacoes-no-setor-de-midia","status":"publish","type":"post","link":"https:\/\/room33.com.br\/blog\/2019\/08\/08\/transformacoes-no-setor-de-midia\/","title":{"rendered":"Transforma\u00e7\u00f5es no setor de m\u00eddia: como marcas, ag\u00eancias e propriet\u00e1rios de conte\u00fado se engajam e interagem com suas audi\u00eancias"},"content":{"rendered":"<p>O setor de m\u00eddia continua a passar por mudan\u00e7as significativas na forma como marcas, ag\u00eancias e propriet\u00e1rios de conte\u00fado se engajam e interagem com suas audi\u00eancias. A tecnologia est\u00e1 evoluindo em um ritmo acelerado, as marcas est\u00e3o se alinhando com causas ativistas, as pr\u00e1ticas de compra j\u00e1 estabelecidas est\u00e3o sendo questionadas, e as linhas entre as plataformas continuam indefinidas.<\/p>\n<p>Esses desenvolvimentos deram lugar a v\u00e1rias afirmativas ousadas no setor \u2013 mas essas afirma\u00e7\u00f5es refletem realmente, e com precis\u00e3o, o que est\u00e1 acontecendo no mercado?<\/p>\n<p>O\u00a0<i>whitepaper<\/i>\u00a0mais recente da Comscore traz uma an\u00e1lise\u00a0de tr\u00eas\u00a0aspectos comuns do setor:<\/p>\n<ul>\n<li><strong>Os estere\u00f3tipos ajudam na publicidade?<\/strong>\u00a0Nem sempre! As audi\u00eancias de hoje s\u00e3o, mais do que nunca, mais diversificadas e avan\u00e7adas.<\/li>\n<li><strong>O ativismo \u00e9 bom para os neg\u00f3cios?<\/strong>\u00a0\u00c9 incrivelmente t\u00eanue! Os consumidores t\u00eam vis\u00f5es ambivalentes com rela\u00e7\u00e3o \u00e0s marcas que de fato se posicionam.<\/li>\n<li><strong>A TV est\u00e1 morta?<\/strong>\u00a0Nem chega perto disso! A TV ainda domina com rela\u00e7\u00e3o a alcance e engajamento.<\/li>\n<\/ul>\n<p>Baixe agora o\u00a0<strong><a href=\"https:\/\/d335luupugsy2.cloudfront.net\/cms\/files\/12439\/1565730156Comscore-BeyondTheHeadlines-Whitepaper-JUN2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>whitepaper<\/em>\u00a0da Comscore<\/a><\/strong> para conhecer com profundidade as respostas para essas perguntas\u00a0e entender melhor as nuances e os dados efetivos por tr\u00e1s delas.<\/p>\n<p>Boa leitura!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O setor de m\u00eddia continua a passar por mudan\u00e7as significativas na forma como marcas, ag\u00eancias e propriet\u00e1rios de conte\u00fado se engajam e interagem com suas audi\u00eancias. A tecnologia est\u00e1 evoluindo em um ritmo acelerado, as marcas est\u00e3o se alinhando com causas ativistas, as pr\u00e1ticas de compra j\u00e1 estabelecidas est\u00e3o sendo questionadas, e as linhas entre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,63],"tags":[13,101],"class_list":["post-2819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-imobiliario","category-midias-sociais","tag-midia","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transforma\u00e7\u00f5es no setor de m\u00eddia: como marcas, ag\u00eancias e propriet\u00e1rios de conte\u00fado se engajam e interagem com suas audi\u00eancias - Blog - Room33<\/title>\n<meta name=\"description\" content=\"Transforma\u00e7\u00f5es no setor de m\u00eddia: como marcas, ag\u00eancias e propriet\u00e1rios de conte\u00fado se engajam e interagem com suas audi\u00eancias. 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